VIDEO TESTIMONIALS CAN HELP YOU GENERATE SALES
We all know
that a high percentage of business comes from referrals. In this case, having a
video testimonial on your website increases sales automatically.
The beauty
of testimonials is that they capture a real-life story from a real person that
solved a real problem.
Having a
video testimonial on your website proves to be 30% more effective than a
written testimonial. They create more credibility than texts and picture-based
testimonials. They provide information about your product, thus giving better
insights into your company and to prospective clients.
Online video
testimonial builds trust in customers. It assures them about the product and
they get more inclined towards purchasing it.
Therefore
when you have a testimonial it helps prospective clients see the experience of
satisfied clients. This in turn drives consumer's attention towards your
product/service, which leads to an increase in sales.
Video
testimonials help to connect prospective customers on a human level. It helps
in capturing the customer's enthusiasm on a video as no other platform can. A
good testimonial video can prove to be more effective than a sales agent.
Nowadays it becomes
very difficult to seek the attention of customers towards your product.
Consequently, video testimonials easily grab attention and require less effort
than reading. As consumers, visually see and hear about the product, it leaves
a greater impression of your company.
A common
survey of statistics says that the video has a 95% retention rate, while people
only remember 12% of textual data. Thus video testimonials, tend to have more
impact on customers than written or picture base reviews.
Facebook and
Instagram are effective platforms to broadcast these video testimonials.
Influencer tends to automatically persuade their followers through video
testimonials. Their recommendations can boost your sales and make your brand
more popular. Customers tend to trust and get influenced by influencers.
For example,
suppose an influencer /blogger shares their experience with your
product/service on their social media account. The number of views they get on
their video is the number of reaches your product gets. In turn, the viewers
watching tend to get persuaded to buy the same product as the influencer. This
helps in reaching your brand to more people and also increases your sales.
With the
growing number of businesses around, customers are open to a variety of
options. In this case, video testimonials not only promote your brand but also
looks authentic. Many companies fail to match this level of promotion.
Seeking
customer help to make your testimonials is not an easy job. Here are a few
points which might help you to do so :
Client
engagement: Show the
clients that you care about them. Talk with them about your product.
Hold
meetings: You can
use plant forms like zoom and Google meet for online video conference. Get a group of customers and discuss the
testimonial.
Do a graduation call: Make individual calls to customers
to get the best reviews. Discuss with them and know whether they are interested
in the testimonial program or not.
Take the
best review of your product, this itself gives you the testimonial.
To compete
with your competitors it becomes very important to be updated about the latest
marketing strategies. Customers can also help you with innovative ideas for
making testimonials.
Taking video testimonials also gives you an idea about your product and the other
competing products. Besides giving you a testimonial video, customers also
inform you about what's lacking in your product/service.
The online
service reviews, helps the buyers to choose the best products for
themselves. When customers get
recommendations about your product they are sure they get tempted to buy it.
Along with
this, it gives recognition to your company. Your company leaves a greater
impact on buyers.
Some
analysis shows how video testimonials affect customers
1.
64%
of the viewers are more likely to get convinced to buy a product after watching
a video.
2.
80%
of the people remember video ads they have watched in the past 30 days.
3.
A
good content video increases the purchase intend by 97%
CONCLUSION
In recent
times, online purchasing is gaining a lot of popularity. Along with so many
products and companies, customers have a lot of options for themselves.
Moreover, all the brands and companies claim to provide the best products. As a
consequence, it becomes very difficult to gain the trust of consumers.
With the
help of digital marketing companies are also keeping pace in promoting their
business. Yet it is very necessary to come up with innovative ideas. Online
service reviews are the second thing consumers look up to after viewing your
product. Video E-Commerce serves as the best way in helping one promote its
business.
Blog Source URL: https://www.feedfleet.com/blog/2020/10/16/video-testimonials-can-help-you-generate-sales/
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